I started Soignee in 2004 because I think every woman deserves to feel cared for and a little bit pampered. We spend our lives caring for others or being somebody's wife or mother catering for everybody else's needs except our own. Irrespective of age, class, colour, background, women are united in their selflessness.

Who are my ladies of distinction? Those ladies who want to make birthdays special and Christmas magical.

I wanted to create an Aladdin's Cave of beautiful things where we can revel in the possibilities, experiment and indulge ourselves a little. Whether your 80 years old or 8 years old I hope you will find something to please you and your pocket; our prices range from £2 to £200. So whether it's a pocket money item or a designer piece you need, Soignee will provide the solution.

We will also work with you to provide advice and assistance to solve your gift dilemmas. Oh, and ladies, if you're tired of returning unwanted gifts point your husbands/partners in our direction. Husbands bring your children down and we will help you find something your special ladies will really like.